Mindcraft Book audit
AI integration agency · est. 2010

Automation
that feels
otherworldly.

Mindcraft builds AI receptionists, CRM workflows, dashboards, and document automations for companies that are done wasting people on repetitive work. Our team's combined experience spans Skyscanner, BAT, iHerb, IKEA, and a long list of operators who sleep better than they used to.

See what we automate ↓
◇ Combined team experience
15+ yrsBuilding product & ops
270+Projects shipped
3,000+Automations built
−24%Operator time, typical

Brands our team has worked with — across two decades, two continents, and a few companies along the way.

Skyscanner British American Tobacco Thresholdvault iHerb Booking Amorseal BP Bonprix Yves Rocher Morphra Svyaznoy LOT L'Occitane Disbate Spotfox Skyscanner British American Tobacco Thresholdvault iHerb Booking Amorseal BP Bonprix Yves Rocher Morphra Svyaznoy LOT L'Occitane Disbate Spotfox
Capabilities

Eight mission modules.

Each one is a service we ship, monitor, and improve over years — not a demo, not a slide. The boring parts of your business, handled by something that doesn't sleep.

Module 01

AI receptionists, always on.

Voice agents that pick up, book, reschedule, handle FAQs, and warm-transfer when judgment is needed. Sounds like one of yours, not like a robot.

VAPIElevenLabsCal.com
Module 02

Lead routing in seconds.

Forms, ads, calls, chat — captured, enriched, scored, deduped, dropped on the right rep's plate before the lead's coffee gets cold. No more leads dying in shared inboxes.

HubSpotSalesforceTwilio
Module 03

Inbox triage, on its own.

Customer emails, vendor invoices, sales replies — read, classified, replied to, escalated, or filed. The inbox shrinks. The day doesn't start at 470 unread.

GmailOutlookClaude
Module 04

Reports that write themselves.

Weekly board reports, P&L digests, marketing dashboards — generated from your data, written in your voice, delivered to your inbox at 8am every Monday.

BigQueryMetabaseGPT
Module 05

Documents that read themselves.

Contracts, invoices, applications, PDFs — parsed, summarised, routed. Operations stops being a hand-drag through paperwork; the system pings a human only on edge cases.

ClaudepgvectorNotion
Module 06

Tools that talk to each other.

The eight-SaaS tangle becomes one quiet system. We do the integrations, error-handling, retries, and dashboards so your stack acts like it was designed on purpose.

n8nZapierWebhooks
Module 07

Knowledge that answers itself.

Train an agent on your own docs, transcripts, contracts, history. People ask in plain English; it answers with sources. Onboarding cut in half. Tribal knowledge un-trapped.

RAGClaudeVector DB
Module 08
3

Outbound that uses real signal.

Lifecycle email and SMS sequences powered by what your customer actually did. Not Mad Libs personalisation. Real reply rates, not vanity metrics.

Customer.ioPostmarkSmartlead
Tuesday, 14:47

An operator's afternoon.

Same company. Same role. Six months apart. Toggle and watch what gets handed off when the work moves to autopilot.

14:47
2 missed lunches this week
📊 Q3-marketing.xlsx ×
📥 Inbox 47 ×
💬 Slack 12 ×
📅 Cal · 4 conflicts ×
💰 Stripe ×
🧾 Invoice-39.pdf ×
📈 GA4 (broken) ×
🤖 ChatGPT ×
⚠ #urgent-help 12 unread
Aleks: still waiting on those numbers
Mira: @channel SLA breach
You: 1 sec, hunting in 3 sheets
L-2349.xlsx · unsaved changes
Lead
Status
Owner
L-2349
?
?
L-2350
missing
?
L-2351
?
missing
L-2352
missing
?
L-2353
?
?
"i'll just do it manually, again."
MINDCRAFT · COMMAND Today, in one place CALLS HANDLED 47 LEADS ROUTED 124 HRS SAVED · TODAY 6.2 ⏵ One contract needs your eyes. The rest is handled.
◇ Industry benchmarks · what's realistic

The illustration above is a composite — not a screenshot from a specific client. The numbers it draws on are grounded in third-party research, not in our own book of business.

58%
of knowledge-worker time goes to "work about work" — coordination, status updates, app-switching — not the job they were hired to do.
Asana, Anatomy of Work Global Index (10,000+ workers surveyed)
8–15hrs
per employee per week typically reclaimed by workflow automation across admin, lead routing, scheduling, and reporting.
McKinsey-cited research; multiple industry analyses, 2025–26
~62%
of inbound calls to small and mid-sized service businesses go unanswered. 85% of those callers don't call back.
Multiple SMB call studies, 2024–26 (Hiya, PATLive, Invoca)
57%
of US work hours could be technically automated by 2030 — roughly $2.9T in annual value if the work is redesigned well.
McKinsey, The State of AI series

Mindcraft Inc. is a Delaware corporation founded in 2021. Your results depend on your starting point, your stack, and how much of the work is genuinely repeatable. The free audit is where we figure that out for your specific case.

Phase transition

From here. Through the wormhole.
To the other side.

Six weeks from where you are now to operations that quietly run themselves. Same business, lighter team, more focus. The transition is shorter than the discovery phase at most agencies.

YOUR OPS · TODAY

Manual chaos.

14 tabs. 8 SaaS subs. People doing copy-paste at 2am. Things slipping.

YOUR OPS · POST-MINDCRAFT

Quiet autopilot.

One dashboard. Things route themselves. Your team works on the new — not on the same.

DAY 0 · ENTRY
The audit.

One hour. We map your operations and find the three workflows worth automating first. You leave with a written diagnosis.

WEEK 2–4 · TRANSIT
First automation.

Live in production. Behind your existing tooling. Saving real hours before the second invoice. No deck-ware, no demo.

WEEK 6+ · ARRIVAL
The new dimension.

Operations on autopilot. Monthly retainer, ongoing improvements, dashboards. Built to be the kind of engagement clients want to renew.

Engagement

Three steps to orbit.

No discovery slides. No three-month strategy phases. We get your first automation live in production within the first month — and we stay on after to keep it that way.

01 Phase / Scan

AuditFree 60-min working session

We map your operations, identify the three workflows that — if automated — would buy you the most leverage, and write up a diagnosis. You leave with the document whether or not you hire us.

Week 1 · No charge
02 Phase / Deploy

BuildFirst automation in 2–4 weeks

The first workflow lands in production behind your existing tooling. No big-bang rollout. We start with one thing, prove the value, then expand. You see the savings before the second invoice.

Weeks 2–6
03 Phase / Orbit

OperateMonthly retainer · ongoing

Automations decay if no one tends them. We monitor performance, fix breakages before you notice, and ship a small improvement every two weeks. The goal is the kind of engagement clients want to keep renewing — which is the point.

Ongoing
Outcome shapes

What it actually looks like.

These are the outcome shapes we design every engagement to hit — grounded in third-party benchmarks where the data exists, and in our own service commitments where it doesn't. Numbers below are ranges and targets, not claims about specific clients.

< 3min

Lead-to-CRM target time

AI-routed leads reach the right owner in minutes instead of hours. Speed-to-lead research shows response within 5 minutes lifts contact rates by 100x vs. 30-minute response.

Source: HBR, Short Life of Online Sales Leads (replicated by InsideSales, Velocify, Drift)
~62% missed

Inbound calls SMBs lose today

That's the industry baseline at small and mid-sized service businesses. 85% of those callers don't call back. An always-on AI receptionist closes the leak end-to-end.

Source: Multiple 2024–26 SMB call studies (Hiya, PATLive, Invoca)
8–15hrs/wk

Operations time typically recovered

Per employee, per week, across admin, lead routing, scheduling, reporting, and inbox triage — the range workflow automation reliably hits when the use cases are well chosen.

Source: McKinsey-cited research; multiple industry analyses, 2025–26
~58%

Knowledge-worker time on "work about work"

Coordination, status updates, app-switching, hunting for documents — not the job people are hired to do. That's the surface area AI agents are best suited to compress.

Source: Asana, Anatomy of Work Global Index (10,000+ workers surveyed)
5–10→ 1

Tools we typically consolidate

SMBs run an average of 8.8 apps per knowledge worker. We replace fragmented SaaS sprawl with a custom internal console — lower cost, less context-switching, one source of truth.

Source: Asana Anatomy of Work 2023 (app-count benchmark)
3days

Audit-to-first-shipped automation

From signed engagement to a live automation saving real hours. This is our commitment — not an industry benchmark. We don't believe in three-month discovery phases. We believe in shipping.

Our service commitment · forward-looking
Transmissions

In their own words.

Signals from clients who agreed to put their names to it.

Quotes are from real engagements with our founder and team — spanning affiliate marketing, exclusive ads partnerships, and custom software work across prior agencies as well as Mindcraft Inc. Reproduced with permission. Brand mentions reflect who they work at, not which legal entity invoiced the engagement.

Inbound · 2024 // 437.225 MHz
We've been working with the team for almost ten years. They helped us automate lead flows and campaign reporting across regions. Fewer manual tasks, more focus on growth.
I
Illarion
Skyscanner
Inbound · 2024 // 437.812 MHz
Experienced professionals. Quickly understood our processes, suggested smart automations, delivered everything on time. A pleasure to work with.
D
Damir
British American Tobacco
Inbound · 2025 // 438.040 MHz
Productive cooperation, professionalism, and the speed and quality of implementing new automated flows and dashboards.
V
Victoria
iHerb · Marketing PM
Inbound · 2024 // 437.500 MHz
Exceeded my expectations. Built our mobile app, then later helped us connect it with automated messaging and reporting. Support is ongoing and always helpful.
P
Peter V.
Partner · Spotfox
Inbound · 2025 // 437.130 MHz
Great work. Design and coding always on time, plus smart ideas on where automation can save our team time. Rescued us a few times when speed mattered.
A
Alex A.
CEO · Doubletrade
Inbound · 2025 // 438.220 MHz
We came in expecting another agency. We left with a partner. The audit alone surfaced two automations we'd been avoiding for a year because nobody owned them.
M
Operator
Mid-market services brand
Mission packages

Three ways to work with us.

No setup fees. No mystery hours. Cancel any time — we'd rather keep clients with results than with contracts.

01 Sprout · Starter

First Automation

"Pick one tedious thing.
We make it stop."

$1,000
/ month · 10 hrs of engineering
  • Up to 2 core workflows
  • Basic CRM & form integrations
  • Monthly optimisation review
  • Email & messenger support
Choose Sprout →
03 Embedded · Custom

Embedded

"We become
part of your team."

Bespoke
Dedicated team · weekly cadence
  • Dedicated automation engineer
  • Full-funnel automation across the org
  • Custom AI agents & advanced reporting
  • Co-created roadmap, quarterly planning
  • SLA-backed response times
Talk to us →
See full comparison & add-ons
Next step

Talk to the team.

Book a free 30-minute workflow audit. We'll map two or three places AI could quietly take work off your team — and tell you honestly if it's not a fit yet.

What you'll get
  • A written diagnosis of your two or three highest-leverage automation candidates.
  • Rough effort and cost estimates — yours to keep, no obligation.
  • An honest "not yet" if the math doesn't work for your stage.
Adjacent work

We build for ourselves, too.

Two products run alongside the agency. They keep the team grounded in real product problems instead of agency problems.

VS
— Disbate

Structured debate, not shouting.

An online platform where disagreements get resolved through short recorded video arguments judged by independent panels. Conflict moves from emotional to evidentiary.

— Cleverini

A free brain-training app, on principle.

Multiplayer cognitive training for memory, attention, logic, and creativity. No paywalls, no ads — because access to the tools that build a sharper mind shouldn't be gated.

Begin engagement

Tell us what's
manual. We'll send
it to automation orbit.

Free 60-minute workflow audit. We map your operations, identify the three workflows with the highest leverage, and write up a diagnosis you can act on — with us or without us. No deck. No discovery fee.

Or read the outcomes ↓