Lifecycle email and SMS sequences powered by what your customer actually did. Not Mad Libs personalisation. Not "Hi {first_name}." Real reply rates, real recovered revenue, real conversations.
If you've ever opened your spam folder and wondered why your "from us" emails sit next to it, you're who we built this for.
"Hi {first_name}, I noticed {company} was {recent_activity}…" Everyone gets the same template with three blanks filled in. Reply rates are 1.2% and your sender reputation is degrading.
Welcome sequence written in 2022. Cart abandonment with the same copy as launch. Nothing reflects what the customer actually did this morning. The drip is a faucet.
You have product analytics, support history, purchase data, NPS, churn predictions. Your email tool reads first_name. The two systems don't speak.
An illustrative expansion-trigger email, modeled on common SaaS lifecycle patterns. On the left: the kind of customer behaviour over the last 14 days that fires the trigger. On the right: a sample email — with the AI-generated portions visible, so you can see exactly what gets personalised. Names and numbers are fictional.
Hi Maria,
I noticed you've added 8 projects this month and invited your first three teammates — congrats on the momentum. Most folks who hit that pace start running into the team-member cap on Pro within a few weeks (you got the warning today, which is what triggered this email).
I wanted to flag two things before you start thinking about workarounds:
Our Team plan removes the cap and adds shared workspaces, role-based permissions, and the audit trail you've been asking about in NPS replies. Pricing scales with usage; for a team your size (you mentioned 4 in the workspace), it's $480/mo — about $60/mo more than three Pro seats would cost separately, and you get the collaboration features included.
Companies in B2B SaaS your size (50–200) typically save 4–6 hours/week per teammate once they're on Team — mostly from cutting the "where's the latest version of X" overhead. Happy to walk you through the math on a quick 15-min call if useful.
Upgrade to Team →Or reply with questions — this is my real inbox, you'll get me, not a bot.
Six things you get with every lifecycle outbound engagement. Real signal, real personalisation, real performance.
Email and SMS that fire off real product/CRM events. Cart abandoned for 2 hours? Sent. Hit the activation milestone? Sent. Three logins below baseline? Different sent.
Not "replace {first_name}." The agent reads the lead's profile, recent activity, and stated needs, then writes a unique opening line and CTA. Same scale, much higher reply rates.
Email vs SMS based on what the customer responds to. Send time based on when they actually open. Frequency throttled based on engagement signals. The system learns each recipient.
Every sequence has variants. The system promotes winners automatically. You don't manage tests; you read the results. Statistical significance computed correctly, not eyeballed.
GDPR, CAN-SPAM, CASL, CCPA, mobile carrier rules — all enforced at the platform level. Suppression lists synced. We don't ship sequences that get you in trouble.
Open rates, click rates, reply rates, conversion, revenue attributed, by sequence and segment. Real numbers, not vendor-vanity metrics. Tied back to your CRM and warehouse.
Product or CRM behaviour triggers — login, cart, milestone, churn signal, NPS reply.
Who, what, why — resolved in real time. Profile + behaviour history → context vector.
AI writes copy specific to this person. Channel-aware. Tone-matched to your brand.
Performance tracked end-to-end. Opens, replies, conversions, attributed revenue.
A live catalog of every active sequence. Trigger logic, current members, reply rate, last fired. Click any row to see the sequence flow, edit copy, pause, or duplicate.
We work with what you have — Customer.io, HubSpot, Mailchimp, Klaviyo, Pardot, Marketo. We orchestrate them, we don't replace them. Sender reputation stays in your domain.
Recovered revenue at one B2B SaaS pipeline. An LLM-driven re-engagement layer surfaced cold-but-high-intent accounts the SDR team had stopped chasing. Closed-won within two quarters. The ROI math wasn't subtle.
The score from routing becomes the personalisation signal for outbound. A-tier leads get high-touch sequences; C-tier gets self-serve. The two together close the loop on lifecycle.
Outbound replies arrive — and the knowledge agent helps draft responses based on what's in your docs. The customer never gets a "let me check and get back to you" delay.
Sequence performance, attributed revenue, churn-recovery ROI — all rolled into your weekly digest, automatically. The revenue impact of outbound is visible without anyone running numbers manually.
The free audit includes a sample personalised email generated against three of your real customers (anonymised). You'll see how AI-personalised outbound actually reads — before you commit to anything.
Book the audit →